Social Media Impact on Website Ranking

Dushyant Vaghela http://explorequotes.com Department of Computer Engineering RK University, Rajkot, India. Abstract—Internet is fast becoming critically important to commerce, industry and individuals. Search Engine (SE) is the most vital component for communication network and also used for discover information for users or people. Search engine optimization (SEO) is the process that is mostly used to increasing traffic from ‘free’, ‘organic’ or ‘natural’ listings on search engines and also helps to increase website ranking. It includes techniques like link building, directory submission, classified submission etc. but SMO, on the other hand, is the process of promoting your website on social media platforms. It includes techniques like RSS feeds, social news and bookmarking sites, video and blogging sites, as well as social networking sites, such as Facebook, Twitter, Google+, Tumblr, Pinterest, Instagram etc. Social media optimization is becoming increasingly important for search engine optimization, as search engines are increasingly utilizing the recommendations of users of social networks to rank pages in the search engine result pages. Since it is more difficult to tip the influence the search engines in this way. Social Media Optimization (SMO) may also use to generate traffic on a website, promote your business at the center of social marketing place and increase ranking.